On A Strong Wicket

Sunil Narang,
Managing Director,
Elcom Trading Company Pvt. Ltd.

Delhi-based Elcom Trading Company Private Limited, one of the leading names in the IT distribution markets in India, supplies, supports and maintains IT products through its branches in the country by offering its wide range of solutions. 

Elcom Trading has a formidable track record in the distribution of IT products. The company has built up a formidable reputation as a leading IT distribution company in India. The company has been partners of many IT vendors of international repute. 

"We operate, import and distribute globally renowned brands and products through our branches across the country." 

Elcom has distribution rights with LG, Lenovo and has partnerships with many brands. As a team, the company is technically competent to offer products. The company is truly a value-added distributor since it provides comprehensive technical expertise on products that they carry and support even at the end-user level. 

The company is involved in pre-sales, sales and post-sales along with its channels to ensure that the company does not let the end-customer down at any point. "If the end- customer is satisfied and the channel in between has also benefited, that is how we would be earning our loyalty," says Sunil Narang, Managing Director, Elcom Trading Company Pvt. Ltd.

Elcom is very selective about the brands that the company chooses to work with. The company intends to have distribution of a particular equipment from one brand only rather than having same equipments from several vendors. 

Narang says, "Credit issues are a challenge, but we work very closely with our channel, keeping ourselves in the loop on every deal and work it out deal by deal. We have to know who we deal with and keep transparent communication with the channel and end- customer and agree on terms that work for all."

The company is extremely positive and willing to go an extra mile to achieve its targets.

A leading importer and distributor, Elcom Trading was incorporated in 1992 with a distinctive objective of providing IT range of quality products in and around Delhi. With the passage of time, their distribution activities have been extended to other parts of the country as well. With its headquarters in Delhi, Elcom Trading has positioned its retail outlet in Nehru Place, the hub of IT activities. From system integrators to resellers and from corporate customers to end-users, all can have an assortment of computer products under one roof.

Particularly, a dedicated team focussing on corporate and SME clients helps in offering solutions, as per their requirements. Elcom Trading in Delhi has well-equipped infrastructure and competent people, capable of handling all kinds of products. Since its inception with a modest initiative, Sunil Narang has never looked back and walked the road to success with full determination, honesty and hard work. 

ELcom Trading now caters to a vast range of product portfolio competing with some big names in the country. In fact, they have become the one-stop shop for most of the IT requirements. 

Human resource is strength of Elcom Trading. "Over a period of time, ELocm has developed a fully operational and competent technical team for providing maximum support to its customers. The branches are fully equipped to handle complete sales and post-sale activities. 

Elcom Trading works hard to develop strong relationships with its clients. "Elcom is today a name to reckon with in the IT industry because we not only believe in sales but after-sales service support, which gives our customers utmost satisfaction," says Narang.

The company offers a professional range of services and prides itself on providing maintenance service contracts for various types of computers/servers equipment.

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