OKWU launches Sigma and YU FLY this Diwali

OKWU has launched its latest feature-loaded smartphones Sigma and YU FLY this Diwali. Following the magnum success of OKWU Pi and Omicron, the brand is back to provide the tech-savvy generation a new level of mobile with great sound quality, high-resolution camera, rich display latest Android and loaded features across platforms. Sigma and YU FLY showcase groundbreaking features that will build a new paradigm for the mobile experience. Smoothly adapting the fast pace and ever-demanding lifestyle of the present consumers, the smartphones boast its high-quality and futuristic traits.

OKWU believes in enabling every stage of the population with the latest in the mobile industry has to offer. The company has been constantly working towards developing and launching smartphones that promise the best experience and are within the reach of the consumers. Its latest device offers the perfect juxtaposition of features to adapt with the heavy-duty workload of the user without compromising the design and look of the smartphone.

Anshuman Atul, CEO & Managing Director, OKWU, commented, “One thing, we keep in mind while designing our phones is to work closely on aesthetics and looks. I personally believe that many a time the form factor is the least talked-about aspect of a phone, but is indeed a major selling point. With both the two models – Sigma and Yu-Fly, we have taken another step towards the same. Our Research and Design team has worked hard on the processor front. Yu-Fly takes our camera to the next level. While Sigma on one hand is has a great feel while you hold it, Yu-Fly with its over-the-top features makes our sub-10k category very competitive. We presently look to strengthen our grounds in the sub-12k category and one can expect more models to be launched in the coming months.

At the same time, we are also planning to venture into feature phone’s segment. I believe, there is still ample scope in this extremely price sensitive and price driven market. We would launch it under the brand name “VENN” this December. We plan to sell around 2,00,000 feature phones every month since we step into this segment. These devices will be locally assembled. ”

In terms of distribution, OKWU handsets are available in 1,200 outlets in the above markets and will be increased to 5,000 outlets exit march ’18 with Tertiary have increased in 000’ in the last two months from 00’ previously. OKWU Is poised to gain market share in every region it is present in and expand into North India and will have presence in all markets exit 2016, except Southern India.

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