OBOPAY continues to be a part of the digital revolution that is sweeping the fintech industry

Shailendra Naidu
CEO 
OBOPAY

Brand Positioning vs. Marketing Tactics 

The fintech brand positioning revolves around two pillars which is common to most players.OBOPAY’s brand strategy is defined to understand what the market and customer requirement is and communicating clearly the uniqueness that we bring to the table. With a decade of experience in the fintech space, thought leadership is the disruptor image we have positioned ourselves to achieve. We try to understand what exactly the customer is looking for. 

We believe in delivering the simplest solutions to solve the greatest business problems of our clients. Our presence in 4 out of the top 5 mobile money markets is a testimony to our experience.In our business, we see everything we do externally as marketing, a reflection of who we are. From how we presented our organization to the clients, to how we communicated in emails is all part of marketing. We are very clear in communicating who we are and our marketing efforts across various platforms has helped us create the niche brand image differentiating us from other players in this space.All our marketing efforts have been successful in communicating the value we bring to the market.

Good data for a Good Brand Strategy 

Digital revolution in the Fintech sector is powered by data. After introducing a new brand identity and repositioning last year, we have consciously built a brand strategy driven by the organizational vision of continuous improvement and being future ready. As an organization we believe data is an intrinsic part of improvement, decision making and smooth process flow.

The OBOPAY analytics team is constantly working on data which not only keeps our clients informed about their business processes but also empowers them to draw insights and help in making informed decisions. As a young Fintech, our core strength lies in our ability to embrace technological advancements, especially in the field of data. Incorporating use of Machine Learning in development, analytics and day to day learning has helped us achieve the status of a variance free platform and business solution, powering one of the largest payments ecosystem.          

R&D driving Growth

At the heart of OBOPAY’s culture is innovation and we believe in continuous commitment towards R&D. Machine Learning and Artificial Intelligence now play an integral role in many phases of the financial ecosystem.OBOPAY’s research and development team is constantly thriving to streamline operations and provide better customer experience through deep learning.

In near future,our focus on incorporating ML/AI into various processes will better equip us as an organization in reducing the processing time, increase levels of automation and offer game changing insights to stay ahead of the competition.