NVIDIA’s marketing strategy is to understand customer needs and align it with its value proposition  

Vishal Dhupar 
Managing Director, South Asia, NVIDIA Graphics 

“NVIDIA believes in delivering value to its customers through PC, mobile and cloud architectures. A key element of marketing is to understand the end customer’s profile and needs in order to ensure how the brand’s value proposition meets these needs. Customer engagement while meeting the needs of the prospects is an essential part of the marketing strategy, which in turn ties in together with the company’s overall business objective. In today’s fast moving digital world, new opportunities have opened up for marketers, especially around engaging prospects and customers in content based communities, expanding outreach via social media virality and focussed portals, bloggers and influencers. All of these are part of NVIDIA’s marketing strategy, built on top of the strong product and platform offerings we provide.

Our business has evolved from focusing primarily on gaming products to broader markets, and from chips to platforms and complete systems, thereby expanding our avenues in the market. We leverage our partner network to integrate product features, performance, price and timing of new products for our platforms. 

We believe that the depth and quality of our design support are keys to improving our partner network’s time-to-market, maintaining a high level of customer satisfaction and fostering relationships."