NVIDIA sees a big potential in deep learning for transforming businesses into an AI enterprise

Vishal Dhupar 
Managing Director, South Asia, NVIDIA Graphics 

Brand Positioning vs. Marketing Tactics 

NVIDIA believes in delivering value to our customers through PC, mobile and cloud architectures. Vertical integration enables us to bring together hardware, system software, programmable algorithms, libraries, systems and services to create a unique value for the markets we serve. We have adopted a platform and network approach to reach out to a large audience. It started by producing a GPU (graphics processing unit) computing platform for PCs, games and then generalize the platform, opening it up to the right markets. 

A key element of marketing is to understand the end customer’s profiles and needs in order to ensure how the brand’s value proposition meets these needs. Customer engagement while meeting the needs of the prospects is an essential part of the marketing strategy, which in turn ties in together with the company’s overall business objective. 

In today’s fast moving digital world, new opportunities have opened up for marketers, especially around engaging prospects and customers in content based communities, expanding outreach via social media virality and focussed portals, bloggers and influencers. All of these are part of NVIDIA’s marketing strategy, built on top of the strong product and platform offerings we provide. 

Good data for a Good Brand Strategy 

 
NVIDIA is advancing GPU computing for deep learning and AI at the speed of light. We create the entire stack, and make it easily available in every computer, datacenter, and cloud. NVIDIA is focused on innovation at the intersection of visual processing, AI and high-performance computing. From real-world data, GPU-accelerated software algorithms can learn to recognize patterns that are too complex, too massive or too subtle for manually coded software. GPU deep learning is the computing model companies will use to transform their digital business into an AI enterprise.

Impact of Digitization on Businesses

NVIDIA sees immense potential for deep learning in India while keeping parallel programming at the heart of this trend. Market Analysis pegs that the Deep Learning Market will globally reach $18.16 billion by 2023 from $3.18 billion in 2018 and most of this growth is attributed to the increase in deep learning applications across industries like media, finance and retail in countries like India. 

R&D driving Growth

 
Globally, the NVIDIA AI Labs (NVAIL) are testimony to our commitment towards R&D efforts. The world’s top researchers are pushing the boundaries of artificial intelligence at the NVIDIA AI Labs. Our NVAIL program helps us keep AI pioneers ahead of the curve with support for students, assistance from our researchers and engineers, and access to the industry’s most advanced GPU computing power.