NVIDIA continues to push the curve for developing world-class products

When NVIDIA invented the GPU in 1999, it caused a paradigm shift in the computer industry. To help developers learn what was possible in an emerging new world of gaming, NVIDIA taught them how to build products to maximize the technology and make games more compelling for users. The GPU had been on the market for only a few years when research scientists began exploring a non-visual use for its powerful programming elements - executing complex computational tasks. To support these efforts, NVIDIA released in 2006 CUDA, a parallel computing platform and programming model that enables dramatic increases in computing performance and significantly expands the industries that can benefit from using this technology.

“In our offices around the world, NVIDIA’s multilevel support for developers is integral to our day-to-day business. We provide them with diverse resources, including courses in parallel programming; enhancement tools for debugging, performance and testing; access to highly skilled engineers and specialists who provide custom services and co-design industry-specific applications; and financial support in the case of university researchers in various scientific disciplines. Additionally, we have established robust mechanisms for communicating with, and facilitating interaction among, developers through targeted discussion forums and conferences. We have learned from two decades in the business the importance of listening closely to what developers want and need. Our world-class designers continually work ahead of the curve to develop products that will contribute to customers’ success and push new standards of creativity, usability and sustainability,” cites Vishal Dhupar, Managing Director - South Asia, NVIDIA.

The video game market revenues touched $99.6 billion in 2016, and NVIDIA GPUs are vital in helping to underpin its success. Its support for game developers includes code samples and utilities, best practices, support for its 3D Vision technology, tools to create physics effects, rendering enhancement for PCs, and an authoring framework that allows artists to create high-level, dynamic systems without any programming. NVIDIA also work directly with game companies to help them optimize the power of their GPUs.

The NVIDIA Partner Network brings together all those who collaborate to inspire and delight customers with world-class visual computing solutions. Together with its partners NVIDIA works through the end customers to tackle the most challenging problems - from cancer research to quantum physics - and allows millions of gamers to immerse themselves in hyper-realistic virtual worlds.

Vishal Dhupar
Managing Director – South Asia, NVIDIA

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