Nutanix’s objective behind its partnership model are simplicity, customer-centricity and flexibility

Ritesh Syal
Head & Director, Channels & Alliances, India - Nutanix

“The objective of a good partner programme should be to deliver simplification, profitability, and an accelerated roadmap towards partners’ business transformation, addressing all elements in a channel ecosystem. Channel programmes should empower partners to improve focus on customers by reducing complexity in their engagement, through a single integrated architecture. 

Key Partner Programs from Nutanix
Our main objective for all our partner programs is simplicity, and we achieve this by using a consistent set of tools, resources, and a simple platform for engagement. 
Our Elevate program for channel differs from traditional partner programs by providing a unique emphasis on partner capabilities and competencies to sell and support the Nutanix portfolio, rather than revenue targets. Elevate brings a new level of profitability, including front end margins, new mechanisms to help deliver margin-rich services, richer rebate levels for bringing new business. 
Additionally, the Nutanix Elevate Service Provider Program empowers service providers to build highly-differentiated hybrid and multicloud services, delivering increased profitability and faster time-to-market. Due to the PSCs and partner programs, we have seen a rise in the number of transacting partners’ quarter on quarter, as well as greater upskilling within our partner ecosystem.
The main intention behind our partnership model, is simplicity. We achieved this through a few key steps- firstly, we had discussions with our partners across the world. Secondly, we focused on customer-centricity. Understanding what the customer needs in the present, and how this may change in the future according to how the industry changes, is a crucial step in this process. The final piece is in bringing all this together while creating simplicity and flexibility in engagement. This allows more focus on innovation and customer needs, and results in growth for us and our partners. Our partner programs thus provide one simplified architecture and removes lock-in and minimum commitment limitations that come with standard contracts and partner programs. This level of focus on support is what drove us to launch our Partner Support Center in Bangalore, as a response to our partner’s needs.”