Nutanix aims to simplify engagement of channel ecosystem as much as possible

Harsh Vaishnav, Head of Channels, India & SAARC, Nutanix

Importance of Partner Program
According to Nutanix’s recent Enterprise Cloud Index report, by 2025– 58 percent of India’s enterprises envision running a hybrid-only environment, to truly benefit from evolving technologies and enable long-term business agility. The intent of businesses in India is clear –they plan to adopt the best technology and solutions to succeed in the new normal. Nutanix’s channel ecosystem is best placed to cater to this need. Our goal is to simplify engagement for our channel ecosystem as much as possible, so our partners can focus on helping customers move to multicloud environments.

Percentage of the channel business
Channel partners continue to be crucial for our business in India with the rise of the current subscription and consumption-based economy, where Everything-as-a-Service is the new imperative. Partners play a pivotal role in swiftly adjusting to subscriptions to meet the increasing customer demand and this has forever altered the conventional channel-vendor relationship. Channel partners must focus on providing customers with a cloud experience so that they can migrate their apps and databases. Nutanix has successfully transitioned to software and subscription-based models which help our customers focus on innovation and their core business.

Channel strategy of the company
By removing any complexity in engagement, our channel programmes will enable partners to increase their focus on customers and drive truly transformational results. Therefore, our partner programs including Elevate and the Nutanix Elevate Service Provider Program (NESPP) simplify engagement for the entire partner ecosystem using a consistent set of tools, resources, and marketing platforms provided in the new Nutanix Partner Portal – making it easier for partners to outline their path to success. Nutanix is 100 percent channel-driven in India, and our channel ecosystem is our partner in the truest sense- together, we drive enormous, positive business impact for customers.