NTT delivers competencies and resources to many large financial service customers globally  

Shantaram Shinde, National Head - Channel Business, NTT Global Data Centers and Cloud Infrastructure, India

 As a leading player  
Customers are using pandemic forward modernization and refresh of technology and infrastructure.  NTT is a market leader in the domain with several pioneering services and innovations to its credit. We are a holistic service provider with a complete range of data centers, cloud, networking and security services. This helps in rapid and smooth growth for businesses. The competitive pricing and capabilities of NTT make it one of the most affordable MSSPs in India. NTT works with thousands of clients across various industries which has given us an in-depth understanding of the security landscape. This can benefit organizations no matter which industry they operate in. Apart from providing our own professional support, NTT also offers the most advanced learning and skill development training to enterprise security professionals.

 Expanding Service Offerings
We understand the constraints that we cannot be everywhere. That’s where our MSP and Distribution Partner strategy will help to reach out to newer geographies and newer markets. That’s exactly where our Partnerships with partners like ZNet and RAH will come to help. They have their presence through their partner ecosystem across markets in India.

 Available solutions to penetrate
NTT Ltd. in India has a vast portfolio of services from Cloud to Connectivity we call it Edge to Cloud Strategy. Digital workplace includes solutions offered by NTT and its ecosystem partners through its global alliance such as Microsoft, Google, AWS, Akamai and many more. They complete the range of services required like secure access, Collaboration Platforms etc. NTT has competencies and resources and are already being delivered to many large financial service customers in India and globally. We will be using the same MSP and Distribution Partner strategy to go to market.

 Strategic plans in 2021
There has been a major change in the way business is conducted and therefore, we feel the following will be some of the key focus areas as far as NTT Ltd India is concerned.
•             Data center adoption will increase and no longer remain an option. The current needs of remote working and ensuring continuation of operation has necessitated cloud adoption across businesses verticals.
•             Cloud, especially private cloud is the clear choice in the current scenario. The market in India is growing rapidly and is set to cross $7 billion in the year 2022. The pandemic has further accelerated the demand and we will see this surge continue in the days ahead.
•             Customers are seriously evaluating security requirements with the Security as a service model (SaaS) emerging as a clear choice.
•             DR and BCP in the mid-market and commercial segments are being evaluated. We have extensive DRBC measures and services in place and added pandemic response strategy to our disaster management protocols.

 Best suited OEM’s Partner programmes
Partner ecosystem has played a key role in NTT GTM over a period of last 14+ years. To make it more engaging and leverage more competencies of partner organisations, we have decided to work with a few select MSP partners who have exhibited their competencies to take the NTT services portfolio to market with their value-added services. NTT in its new avtaar will have a complete network platform to be offered in addition to remote office solutions in addition to what it is already known for in Indian market. Also, direct teams will primarily focus on a set of named accounts and the commercial segment will be driven using the channel ecosystem and Digital Sales Group. We want partners to do more heavy lifting themselves and decide on their business margins on their own instead of NTT payout structure.