NowFloats names Rajeev Goyal as VP and Mukesh Lohar as Business Head

NowFloats has announced the appointment of Rajeev Goyal as the company’s Vice- President of Growth & Strategic Projects. The company has also appointed  Mukesh Lohar as their Business Head for India and Asia Emerging Markets, where he would be chiefly responsible for creating and managing business streams for NowFloats.

Mukesh Lohar comes with 15 years of rich experience in setting up SMB and SaaS businesses, pre-sales and strategy working with multiple companies such as Knowlarity Cloud Telephony, Tata Communications Ltd and Bharti Airtel Ltd and has several awards in his name, including the much-coveted ProClub and Blue Ribbon awards. He is passionate about everything that has got to do with Cloud, SaaS, mCommerce, digital and mobile marketing. He is an alumnus of IILM and IIM, Lucknow GMPE dropout.

Rajeev will assume the responsibility of growing the discovery platform’s business through the use of empirical and scalable methodology. He will also be leading the company’s Digital Desh drive. It is an initiative by NowFloats which aims to unravel exactly how the Tier-2, -3 and even Tier-4 cities are using technology innovatively in their everyday life. This is an anti-survey of sorts because it is a quest to document the real stories behind those numbers of increasing internet users in India.

He brings with him over 17 years of experience across Digital Search Marketing, Ecommerce, Online Grocery, Payment Solutions, SME Financing, Consumer Internet and VAS in organizations across verticals, including, Vodafone, Ericsson, Videocon, Spice and Askme. He is adept at running large teams and delivers on key organizational goals such as revenue, scale and operational efficiency. During his 7-year stint with Vodafone, he led the company’s VAS Vertical (including Internet (3G/2G Business).

Prior to joining NowFloats, Rajeev was the Group Vice-President for Operations, Strategy and Go-To-Market for Askme. In this leadership role, he was primarily responsible for heading operations across business lines, incentive management across teams across business lines, managing Go-To-Market for all new launches and rollouts, providing strategic direction to the organization in terms of geographical expansion, consolidation, rollouts, backend efficiencies, customer engagement and sales force management.

Jasminder Singh Gulati, Co-Founder & CEO, NowFloats, commented, “Roping in Rajeev is an important strategic decision on our part. He strongly believes in growing exponentially rather than incrementally and his role at NowFloats will evolve with time. His philosophy is that when one works in a start-up environment, one’s Key Result Areas is everything that one is capable of doing, and not limited to a ‘role’. This will define how he contributes to NowFloats in the coming times.”

Elaborating on the roles and responsibilities of Mukesh Lohar, he added, “In addition to managing the end to end business lifecycle, Mukesh will be responsible for helping the company in strategic acquisitions and funding, creating International Business and Channel sales verticals and managing our 28 sales offices across India and other offices that we will be setting up over the coming months. Mukesh’s objectivity of sales successes keeps him achievement oriented which has won him many coveted awards in the past. We are extremely confident that his strong relationship oriented approach will go a long way in strengthening our ties with partners and customers.”

Rajeev Goyal, Vice-President, Growth & Strategic Projects, NowFloats, commented, “I am extremely elated to join NowFloats. Businesses face many hurdles to get an effective digital presence, which includes investing time and effort in creating an impactful website, content freshness, updating of business relevant content in real time, online discovery, generating potential leads and subsequent conversion. This is where NowFloats comes in. The platform boasts of a magnanimous market share currently and is bullish on riding an aggressive growth gradient.”

Mukesh Lohar, Business Head for India and Asia Emerging Markets, NowFloats, said, “I am immensely excited to be a part of this fastest-growing local content discovery platform globally. The company’s digital marketing solutions for organic SEO are helping millions of enterprises solve their discovery issue and give online identity. I would definitely like to extend my expertise and experience in delivering the best of solutions to our esteemed stakeholders.”

NowFloats extensively uses Artificial Intelligence, Machine learning, NLP and big data analysis to help clients update their business website and also enables them to optimize their website for localized discovery by potential consumers.