Nokia Mobile Antakshari to be launched

Nokia has partnered RockeTalk and Maxus India to launch Nokia Mobile Antakshari, a unique audio game show.

The Nokia Antakshri show comes from the near life-like Antakshari experience RockeTalk offers, where people can sing, answer musical questions from all over the country, simultaneously. Moreover, the mobile users would be playing for daily prizes, for a chance to be one of the elite shortlisted players to play and perform in the Gala round to an audience of more than 8.6 million users. The construct thus allows Nokia to 'vital connect' with over 2 lakh 'deep engaged users' and 'passive connect' with the rest of the millions. A perfect fit with the core proposition of Nokia Asha phones - that of music and entertainment for everybody.

Viral Oza, Director- Marketing, Nokia India said, "Nokia has been synonymous with digital music in this country. We have pioneered many initiatives in this space starting with pre-installed music, launch of music albums on mobile phones, Nokia Music Unlimited and now Mix Radio for our Lumia smartphones. Mobile Antakshari is an interesting concept and provided us with the perfect fit to connect consumers with Nokia Asha smart phones. Nokia Mobile Antakshari will enable millions of music lovers across the country to engage with their favorite game."