Nivea India appoints Geetika Mehta as MD

Geetika Mehta has been appointed as Nivea India’s new Managing Director.

Prior to Nivea, Geetika was associated with confectionery maker Hershey India where she was appointed Managing Director in July 2021. She was also associated with Hindustan Unilever for almost two decades. He played various roles across divisions.

"Geetika with a distinguished career in the FMCG sector, has a proven track record of developing small businesses as well as managing large-scale corporations across markets including South Asia, Thailand, Brazil and South Africa. Her extensive experience and strategic vision align seamlessly with Nivea India's objective of providing consumers with superior product quality in line with its care proposition," the company said in a release announcing Mehta's appointment.

Nivea is owned by Germany-based Beiersdorf AG. Its portfolio of brands include Nivea, Eucerin (dermocosmetics), La Prairie, Hansaplast, among several others.

The Hamburg-based company generated sales of €8.8 billion in fiscal year 2022. Beiersdorf has more than 20,000 employees worldwide.

"As we navigate the ever-evolving skincare landscape, my focus will be on driving innovation, enhancing customer experiences, and further solidifying Nivea's position as the skincare brand of choice for millions of Indians," said Mehta.