Nikon targets hybrid photographers with “D850 D-SLR”

Nikon India has launched Nikon D850. The D850 is the new benchmark in D-SLR image quality with an unprecedented combination of resolution, dynamic range, ISO and speed. The camera is geared towards the growing segment of hybrid photographers in wedding photography and of those in the genres of nature, events and fashion.

This camera is the latest addition to Nikon’s FX-format (full-frame) D-SLR range and is engineered with advanced features that deliver versatility and uncompromised performance across stills and video shooting. It is equipped with a powerful 45.7-megapixel BSI CMOS sensor that guarantees an unmatched balance of high-speed and exceptional resolution when combined with up to 9-fps continuous shooting mode backed by its EXPEED 5 image-processing engine.

At the launch, Kazuo Ninomiya, Managing Director, Nikon India, said, “The launch of the revolutionary Nikon D850 exemplifies our commitment towards bringing about cutting-edge technological innovation in the evolving photography space. We aim to offer sheer brilliance in photography to our customers.” He further added, “As a company, we have set a high benchmark for D-SLRs and the launch of D850 is a testament to our innovative range of products.”

Be it from the latest AF-S NIKKOR 105mm f/1.4E ED, or the AF-S NIKKOR 14-24mm f/2.8G ED for wide-angle landscapes, or the AF-S NIKKOR 24-120mm f/4G ED VR, photographers are now equipped with the perfect combination of tools to capture crucial moments of subjects. Immense flexibility in the selection of RAW size options can also be tailored accordingly to the needs of the user.

Built for hybrid photographers and multimedia creators, the D850 packs superior full-frame 4K UHD video capabilities, 4x and 5x slow-motion videos in Full HD, and 8K time-lapse movie production using interval timer photography. Movies can be recorded in both FX-based and DX-based movie formats, and the option to further make use of wide-angle and fisheye lenses to inspire greater creative expression.

The Key features of the Nikon D850 can be found below:

The esteemed guests of the launch also shared their personal experience with the Nikon cameras; celebrity photographer DABBU RATNANI said, “Bigger is always better for me.”

Another guest from the Nikon team said, “My father gifted me a Nikon camera 50 years back when I was a child and I used to capture memories in that and the best thing about the camera is its still working properly even after 50 years, so we can trust the product without any doubt.”

The D850 is a perfect solution to capture different moments with perfections such as weddings, fashion, nature, events and commercial shoots.

For more information on the new D850, people can visit to the link and understand the features in depth. http://www.nikon.co.in/en_IN/product/digital-slr-cameras/d850#features_explained.

The D850 will be available from 7th September, 2017 with the AF-S NIKKOR 24-120mm f/4G ED VR, or with the body-only configuration.

It is priced at Rs.2,54,950 for D850 Body only and Rs.2,99,950 for D850 with AF-S NIKKOR 24-120mm f/4G ED VR lens.

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