New EMC Business Partner Program to provide partners with common framework

EMC Corporation has announced the launch of a new global Business Partner Program (BPP) providing EMC partners with a common, unified framework. The new BPP brings together all the previous EMC partner programs to create a simple, predictable and profitable experience for each partner. Designed in concert with partners, the BPP offers more flexibility and choice as well as greater access to solutions and services to enable partners to play a leading role in both the second Platform and emerging third Platform of IT, characterized by the mega trends of social, mobile, cloud and Big Data.

Under the BPP, partners can choose the tracks that best fit their strategic objectives. The BPP tracks include: EMC resell, distribution, cloud service provider, system integrator and outsourcer as well as the RSA SecurWorld program. Partners in multiple tracks can use dollars earned and training credits in one track across other tracks for maximum flexibility, to lower costs and to invest in new lines of business with EMC.

Praveen Sahai, Vice-President - Channels, EMC India & SAARC, EMC, says, "Indian organizations are maturing to technologies of big data, cloud computing and analytics which, in turn, provides opportunities for our partners. With our new Business Partner Program, we aim to drive meaningful conversations with our partners by providing them the ecosystem for growth and support so that they are able to deliver in these changing dynamics at the same time feel rewarded. The BPP allows business partners to fully leverage technology and solutions in across the EMC federation.”

For those partners qualified in VMware, Pivotal, RSA and VCE programs, EMC offers cross-program training credits to significantly reduce the partner’s investments in sales or technical certifications. EMC will also offer qualifying partners additional incentives for reselling solutions built using a combination of EMC, VMware, Pivotal and VCE technology.