Netgear continues its legacy of offering a wide range of networking products

Marthesh Nagendra 
Country Head India & SAARC, Netgear

Brand Positioning vs. Marketing Tactics 

NETGEAR is a US based firm, established in 1996. It’s a B2B Enterprise and the products are widely distributed in more than 200 countries.At NETGEAR, we turn ideas into innovative networking products that connect people, power businesses and advance the way we live. 

For more than 20 years, our innovative networking solutions have continually expanded the outer limits of speed, connectivity and intelligence. We connect the world, whether it be people to people, people to things, or things to things, both inside the smart home and outside in the mobile world. 

NETGEAR offers end-to-end active networking solutions which are Reliable, Easy to manage and at Reduced costs.  Our Switches & Business wireless comes with true lifetime replacement warranty. 

NETGEAR is the only vendor which offers wide range of solutions in both Retail and Commercial business. We hold #1 position in Plus Switches & offer best in class PoE switching solutions from 56W to 1440W.Our 10G product portfolio is vast and offers flexible solutions to meet the requirements of all customers. 

NETGEAR Insight APP is again a new revolution in IT for Small & Medium business. It’s a Device and network management APP. With Internet access becoming cheaper in terms of prices, which has enabled consumers and SMEs to move towards cloud based solutions, NETGEAR presents its ReadyNAS  solution that offers unlimited snapshots, Thin Provisioning, Cloud Managed Replication, Real time anti-Virus and Encryption. Our NAS solutions perfectly fit into the growing needs of SMB/SME’s.

Good data for a Good Brand Strategy 

India is one of the fast growing markets in the world with a broadband internet growth of 45% YoY. Cheaper data requires reliable devices to provide Internet access to Businesses and customers. Our award winning routers and Access points fit well to these requirements.

Data is doubling YoY. We achieved triple digit growth on NETGEAR Desktop and Rackmount solutions. Multiple devices, cheaper internet requires better Coverage and more security. NETGEAR Orbi Wi-Fi systems provides max Wi-Fi Coverage and complete parental control for your mobile devices

R&D driving Growth

NETGEAR invests significant percentage of it revenues towards R&D. We are first to come up with Mesh Networking triband router, Range extenders, 10-G plus switch and recently the lag-free gaming router. Our software interface is one of the best in the industry and provides tremendous flexibility to manage the customer’s Network & data remotely at ease.