NetApp wants its channel partners to be Data Visionaries and Data Champions

Kaushal Veluri, Director - Channels & Alliances, NetApp India & SAARC 

“In 2020, NetApp will work with our channel partners to help them meet the growing customer demands of effectively managing their data across the hybrid cloud architecture while at the same time working on transformational technologies like AI/ML, IoT, Containerisation and DevOps in the context of data management. We will also closely work with our existing and new channel partners to help them take NetApp’s Data Fabric vision to the next rung of cities like Chandigarh, Lucknow, Jaipur, Bhopal, Nashik, among others and expand our market at a rapid pace. 

We host regular “Partner Academy” sessions across multiple cities to help our partner sales, pre-sales, architect and consultant resources understand the innovations on our solutions and ways to identify new opportunities. Our regular webinars and lunch-and-learn series help the resources to work closely with NetApp team and expand their market.

We have also curated our Unified Partner Program and boosted our Partner Demand Centre to deliver tools and incentives for accelerating growth and build a presence in growing markets. 

Besides, we help our partners to improve their top-line though joint investments in marketing activities to reach out to customers through the medium of digital and traditional marketing. Our partners can also become certified on new offerings like “as-a-Service” or Cloud First Partners.”