Neeraj Bhatia, Director - Partner, Alliances & Commercial Sales , Red Hat India & South India

Neeraj Bhatia, Director - Partner, Alliances & Commercial Sales , Red Hat India & South India

“Partner programs are an integral part of business strategies to grow in unfamiliar and new territories, tap new customers or sell additional products and services. At Red Hat, our success is closely tied to the success of our partners. 

Our partner program, Red Hat Connect, supports the evolving needs of our partners - so we can share in both collaboration and success. The Red Hat Connect is a 2-pillar partner program, consisting of Red Hat Connect for Technology Partners and Red Hat Connect for Business Partners. The first is focused on providing partners early access to technology and enabling certifications and the second is focused on go-to-market activities. We identify partners depending on their contractual relationship with Red Hat. Our program offers a flexible structure designed to accommodate our partners’ individual business models while also providing them access to a variety of benefits that help develop our partners expertise and increase their capability to sell and deliver Red Hat technologies.

We also recently launched the OpenShift Practice Builder Program for SIs in Asia Pacific. This program is uniquely designed to help SIs build expertise on Red Hat OpenShift and Red Hat JBoss Middleware developer tools and enable them to build and modernize applications for the cloud, to help deliver new services at lower cost and accelerate development for faster return on investment. At Red Hat, we always measure ourselves based on our partners’ success. 

In 2019, we will continue to support our partners. For instance, we plan to up-skill our partners and build programs that are designed to enable them to take advantage of the opportunity to help enterprises and governments in India accelerate innovation through more agile IT infrastructure and applications. This can also enable partners to differentiate themselves in a saturated market of IT service providers. ”