Mushika InStore deploys Barix for Audio Streaming

To enhance the in-store atmosphere and expedite return on investment, IP audio specialist Barix has announced that it has been selected by Muzika InStore to support audio streaming which will allow customers to manage their own content. Muzika InStore will be using the Barix Exstreamer 100 IP audio device to receive and decode programming at retail stores and businesses, citing exceptional audio quality, reliability, ease-of-use and low-energy consumption.

The Muzika InStore service operation includes two in-house developed web applications to support programme development and management. The first application, MIT AddSite, gives customers complete freedom to create in-store audio programmes that enhance the retail experience or business atmosphere. The second, MIT FTPstats, focusses on network-wide monitoring and troubleshooting.  

Robert Malekovic, CEO, Muzika InStore, said, "Barix devices help to ensure continuous playout of all in-store audio programmes, while delivering a quick return on investment for both his company and his in-store clients. Barix devices are extremely reliable for playout and since each device consumes less than 4W of electricity, customers with multiple devices experience a return on investment in less than one year."

Muzika InStore configures the Barix devices for each client, preloading Exstreamers with Barix FTPMP3 firmware and shipping the plug-and-play devices direct to clients. Muzika InStore also preloads USB sticks, which are attached direct to the Exstreamer 100 to provide secondary, local audio source. This is especially helpful upfront to reduce the initial download needs and minimize network congestion. Meanwhile, newly installed devices automatically connect to Muzika InStore’s network.