MoMagic Technologies to invest in AI, Data Analytics

MoMAGIC has announced to invest and expand in the space of Artificial Intelligence and Data Analytics to provide customized offerings and consultancy to clients and agencies.

It is targeting to become one of the top five players in this space by 2022.

MoMAGIC has a significant reach in the South Asian market, serving quite many prestigious brands such as Uber, Opera, PhonePe, UC, Sharechat, MakeMyTrip, Swiggy, along with local brands for driving their mobile marketing campaigns including for advertisers / agencies.

MoMAGIC now determines to transform itself to be a "Big Data & AI-based Company" and to align this transformation, MoMAGIC established an APAC R&D and Business Operation Center in Taipei City of Taiwan in February 2018, responsible for Big Data and AI solution development; also to initiate APAC business to support MoMAGIC Group's global strategic expansion. This is another critical leap for MoMAGIC, to be a truly global company in the Internet and Ad Tech space.

The new branding and logo element consists of two colours, Deep and Light Blue for "Mo" and "MAGIC", respectively. The deep blue on "Mo" represents a wise and rational thinking along with the light blue on "MAGIC", referring to an agile and intelligent thinking and action, creating the unlimited possibilities on the technology innovation end.

By the integration of wise, rational and agile thinking and action, we believe more "Mo" "MAGIC"of Technologies will be unveiled by the company’s Big Data and AI technology work. Since "AI" is the core theme, MoMAGIC emphasizes the alphabets of "A" and "I" in its branding: MoMAGIC, with a flowing font embellished by the dynamic points. MoMAGIC delivers the core-branding concept, with the tagline: "Data-driven Intelligence", leveraging its huge data insights developed over a period of close to 8 years into operations. The "data-driven" approach is aimed to offer intelligence capability, for a far more strategic output for its clients and to make MoMAGIC's strategic intent towards AI technology development, well communicated.