Mobile Shoppers Top Categories among Indian Shoppers: eBay India

On the basis of eBay India’s Festive Mobile Commerce survey with over 1,000 eBay India users in October 2013, it has been revealed that 93% of all Mobile Commerce survey respondents were male. 34% of consumers were in the age group of 18–25 years and 32% of consumers were in the age group of 26–30 years. While 48% of Mobile Shoppers were from the metros, 44% were from non-metro cities and 10% respondents were from rural India.
 
Deepa Thomas, eCommerce Evangelist, eBay India, said, Mobile Commerce is gaining significant traction with savvy Indians. Mobile commerce enables consumers to check prices on their mobile and making purchases after comparing prices. Mobile commerce offers consumers a store in their pocket. As active evangelists of the medium, we will continue to innovate and offer consumers with the best shopping experience anytime, anywhere, any device.
 
The other key highlights of the survey reveals that about 78% shoppers prefer shopping on mobiles to get great deals on purchases and about 60% shoppers said they shop on mobile to save fuel. Over 61% shoppers said shopping on mobile also saves them from parking woes and long queues.
 
Amongst the most popular product purchased, 68% of mobile shoppers seek to buy mobile phones, followed by home appliances at 43% and Tablets at 35%. Mobile Shoppers prefer to access shopping sites via Browsers (43%), whereas over 25% of shoppers use both Apps and Browsers equally on their mobile device.
In addition, it was found that these mobile shoppers have Android (79%) as their favourite operating system, followed by iOS (9%) & Windows (6%).