Mobile game usage increases, iphone is bullish on the growth

The COVID-19 outbreak has enabled the gaming industry for a massive growth, especially in the mobile phones. Mobile Gaming to Reach $153. 3 Billion by 2027. The global market for mobile gaming is projected to reach US$153. 3 billion by the year 2027.

There is gloom across several industries, the current scenario has turned out into major opportunity for change for the gaming sector. With millions of people on furlough, video games are rising in popularity as a favorite leisure activity.

A report says, The in-app spending per iPhone device in mobile games, jumped from $53.80 in 2019 to $76.80 in 2020, a strong 43% YoY growth.

The industry witnessed a significant rise in mobile game downloads, lower CPIs, and unprecedented increase in traffic to video game recommendation lists during the first few months of 2020. It is estimated that on an average people spend around three hours every day with their smartphones.

As more and more people self-isolate, online games are providing an ideal means to socialize. Games represent the ideal platform by connecting individuals through the lens of enjoyment, meaning, and purpose.

The increased power Apple has been adding each year to iPhone is making gaming experience on iPhone much more mesmerising. The latest A14 Bionic chipset put under the hood of iPhone 12 series is attracting gamers to iPhone, resulting in higher mobile in-app spending on mobile apps.

The proliferation of advanced mobile phones with sophisticated features is encouraging people to enjoy games on their mobile devices. Online games have significantly high engagement rates with sessions that more longer than conventional videos.

As per the data gathered from Sensor Tower Game Intelligence, the US iPhone users spent the most amount on puzzle games per device. It averaged $15.50 on the category, which includes highly popular titles such as Candy Crush saga and Gardenscapes.

After puzzle games, the casino category was the second biggest niche which attracted the highest user spending averaging $13.10, followed by strategy games with an average spending of $12.30 per iPhone device.

Entertainment emerged as the second most popular category in terms of per-iPhone in-app spending in 2020 and it is fact that many consumers has turned to streaming services such as Netflix and Disney+ for consuming content.