MobiKwik comes up with App in Gujarati

MobiKwik has launched a language version of its mobile app to help about 59 million Gujarati- speaking population transact via their handheld devices. The Gujarati version would be based on a lighter variant "MobiKwik LITE" of the app and can be downloaded with standard mobile internet connections by giving just one missed call.

MobiKwik Co-Founder Upasana Taku said, "Majority of Indians are not fluent in English and prefer to converse in their local languages. Given this fact, we have announced the launch of MobiKwik app in regional languages. We had launched Hindi last month and Gujarati is the second languages addition to the app."

"The November 8 disruption by the Prime Minister of India has pushed many into digital transactions. Our endeavour is to help people embrace the change in their own language," Upasana said.

The top categories of transactions among the mobile users in Gujarat are for utility payments and recharges. MobiKwik powers digital wallet payments for major retailers such as Big Bazaar, Croma, Pantaloons and others. The company also offers payments at pan-India toll plazas, IRCTC, Gujarat Gas Company Limited, Madhya Gujarat Vij Company, Dakshin Gujarat Vij Company, Paschim Gujarat Vij Company, Uttar Gujarat Vij Company and GSPC Gas. 

Mobile wallet transactions are estimated to leapfrog from Rs.5,500 crore in 2015-16 to Rs.30,000 crore in 2022. However, currently, only 20% bank customers depend on digital transactions, while 75% still go the traditional banking way. 

With a local language speaking population of 127 million, regional language users will dominate the future growth of internet user base in India. Being an under 1 MB app that works smoothly on EDGE connections, MobiKwik "LITE" is addressing the underserved smartphone users in India, who face challenges of slow-data connectivity and thus are unable to access digital payments easily. Users can download this app with just one missed call and sign up with their mobile number only, no email id required. 

In times of note ban paralysing payments for the country, MobiKwik has taken many initiatives to ease the common man’s life. Since the announcement of demonetization that saw old Rs.500 and Rs.1,000 notes cease to be legal tender, MobiKwik has registered 18-fold growth in transactions. MobiKwik has also partnered with Amul which will help in making cashless payments with MobiKwik at 7,000 Amul outlets and three lakh Amul multi-brand outlets and retailers across India.