Mobiistar appoints Aniruddha Deb as the CMO

Mobiistar has announced the appointment of Aniruddha Deb as the Chief Marketing Officer to provide a strong impetus to the brand, Mobiistar. With the brand venturing into the offline space, visibility is of the utmost importance and Aniruddha is all set for the challenge of establishing a new entrant like Mobiistar in such a dynamic smartphone market. Having helmed major advertising and marketing portfolios, Aniruddha aims to take Mobiistar to great heights in the Indian market.

Aniruddha comes with 16 years of leadership experience in advertising & Marcom across categories like FMCG, Consumer durables, Consumer Electronics, Telecom, Technology, APP, Tourism, QSR’s, Banking & Automobiles for the Asian (Thailand, Indonesia, Vietnam, Malaysia and the Philippines), AMET, LATAM and South Asian (India, Bangladesh & Pakistan) markets, based out of Thailand, Delhi & Mumbai.

Carl Ngo, Co-Founder & CEO, Mobiistar India and Global, says, “We are pleased to welcome Aniruddha onboard. With our offline expansion and strong focus on tier II and tier III markets, we required an able and experienced person like him. Aniruddha always attempts to implement creative methods in garnering visibility for brands and we have full faith that our brand will deeply benefit from his insights. Mobiistar aims to help its consumers ‘Enjoy More’ by providing a seamless user experience, we know Aniruddha shares the same belief and are certain that he will help us on our journey to becoming one of the top 5 smartphone brands in the affordable segment in the country by the end of the year.”

Aniruddha Deb, Chief Marketing Officer, Mobiistar India, comments, “Mobiistar is expanding at a very fast rate from launching in the country in May to going offline within a span of 2 short months. I am very happy to be a part of this journey and bring my past experience to add greater value to their endeavour in India. The smartphone market in India is one of the most dynamic in the world. I am excited to take on the challenge of taking a new brand like Mobiistar to greater heights.”

Prior to Mobiistar, Aniruddha was the Vice-President – Integrated services at Cheil SW Asia HQ where he led Marcom for Samsung handheld products and corporate for the SW Asia region. He has also held brand leadership roles at Lowe (Thailand, Mumbai & Delhi) as the Regional Business Director and at Ogilvy & Publicis India as Vice-President and worked at Unilever, Nestle, LG, Vodafone, Subway, KFC, Maruti, HSBC, and Ministry of Tourism, to name a few.

Aniruddha has been a recipient of several awards, a few among which are: the “Agency Excellence Award” by LG for creative contribution, selected as the “Cannes Youngster” from Lowe and awarded “The Eternal Optimist” award at Lowe.