Millions of people are blogging and earning through it

Consuming information online has become as natural as breathing and millions of people are blogging and earning through it and is there any need to ban Blogger’s IPs and DNS? The digital population worldwide is estimated at 4.54 billion people. And more than one source mentions that between 70 to 80% of these people enjoy reading blogs. So, the Blogging Wizard’s blog readership statistics put the fact that nearly 3.5 billion people around the world enjoy reading blogs, should come as no surprise.

Blogs are a vital source of information for many people. They provide in-depth detail that ads and social media content can’t. This makes them extremely popular with consumers and internet users. According to LinkedIn, over three-fourth of all internet users read blogs regularly. WordPress.com is the managed hosting version of WordPress.

According to official stats, around 409 million people read blog posts on WordPress.com every month. This is a huge number and only accounts for a small percentage of all the blogs on the internet. In total, there were more than 104 million bloggers worldwide. Blogs are becoming a standard feature of most business websites, and many large companies agree that they’re a good use of time and marketing spend.

Over half of all the Fortune 500 companies agree that public-facing blogs are the way forward. In the world of digital marketing, one cannot know if they are doing something right unless they run tests or traffic analytics. However, it is difficult to keep up with the constantly changing stats and facts about blogging. The more blogs you publish, the higher the traffic on your website, or at least this is what the latest facts and figures demonstrate.

Driving traffic to their website is a challenge for all marketers and a priority for 54% of them. The statistics on bloggers show that the majority of bloggers (53.3%) are between the ages of 21 to 35. And even though most people have this notion that blogging is a trait practiced by the younger population, only around 20.2% of bloggers are younger than 20. The third-largest group consists of bloggers between the ages of 36 and 50. Seniors or bloggers over 50 are represented with only 7.1%. 

S Mohini Ratna, Editor, VARINDIA