Microsoft to release its upcoming 'Call of Duty' game on subscription service
In a departure from its practice of selling the title independently Microsoft plans to release the upcoming installment of the "Call of Duty" video game to its subscription service. This is expected to be announced at the company's annual Xbox showcase, scheduled for June 9. The development comes just days after Xbox President Sarah Bond said that the company plans to release all first-party Xbox games on Game Pass on the day of their launch.
Microsoft manages a subscription service called Game Pass, which offers access to games from Xbox and other developers for a fee. According to Microsoft, Game Pass had 34 million subscribers, up from the 25 million it reported in 2022.
Analysts said the launch of "Call of Duty" — a franchise with a large and loyal fan base — would help draw more people to Game Pass but could affect the overall sales generated by the title.
Microsoft acquired "Call of Duty" through its purchase of Activision Blizzard in a $69 billion deal, which was closed late last year. The first-person shooter video-game is among the most successful entertainment properties and has generated more than $30 billion in lifetime revenue.
Activision has long released new editions of the game annually priced at around $70 each in recent years.
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