Microsoft attributes its success to its partners who are its last mile connect

Farhana Haque   
Group Director, DPSS, Microsoft India

“We attribute our success to our partners. In Satya’s words, “We fundamentally exist as a company, if not for the partner ecosystem taking what we build, adding value to it and then, most importantly, jointly being as obsessed about how do the outcomes of it help the world get better one business at a time, one community at a time.”

Microsoft partners are the last mile to connect with the customers and deliver not just products and solutions but the Microsoft experience on ground. Without any doubt, Microsoft’s success depends on its partners and a Partner program ensures the fabric of the business, mutual benefit and trust.

Microsoft’s Channel strategies & Policies

Our partners at Device Partner Solutions Sales (DPSS), have a host of programs and services. While we invest directly with our OEMs through programs Jumpstart, Joint Marketing Activities (JMA), etc, there is a range of Partner Programs for our Resellers, System Integrators through our Distributors, Ingram Micro and Redington. We believe that Partner Programs are much more than just Rebates and Market development funds, so our offering includes Evangelism, Demand Generation, Digital First trainings, Customer Promotions, and various tools & resources.

We offer customized programs specific to the customer segment, with a Go To Market (GTM) approach, like for our resellers focused on the Education market, our Distributors have launched the Partnerwins.in portal. Similarly, there are programs on Windows 11 Pro modern devices to enable refresh amongst SMBs & Enterprise customers in the country. Our Distributors, Ingram Micro & Redington regularly inform our resellers and system integrators of these initiatives. Additionally, on the latest product and services offering, we have a weekly connect (In Touch newsletter) that empowers our partners to excel in the marketplace.

We embrace the leadership principles of creating clarity, generating energy and delivering success to bring out the best and inspire our partners to do their best.”