Micron believes in an open and transparent channel engagement

Rajesh Gupta 
Director & Country Manager - Sales, Micron Technology, India

“A channel partner program is an important tool for a brand to have a properly structured approach in organizing channel partners, training them appropriately and equipping them to deliver better service to the end customers. This allows a brand to maintain a relevant two-way communication and information that is useful for a set of channel partners focused on a specific business segment. In order to provide effective sales coverage along with pre & post-sales support, a brand requires engagements with specific channel partners that have relevant experience of supporting that business segment.

Key elements of Micron’s Partner Program

Micron has a very simple and transparent channel partner program under which all elements of supports such as information download, promotions and rebates are shared in a timely manner. We are a leader in the memory space and our partners have easy as well as quick access to the product sample, continuous market updates. And because we are the leaders in the space, we also provide them with insights into new memory technologies and dedicated resources.

At Micron, we believe that it is extremely crucial that our channel engagement should be open and transparent with clear communications. It is important to identify the segment of focus, post which identifying partners who have demonstrated strengths and are growing in that segment to benefit both the parties and then provide them with necessary support to be successful.

It is essential to evaluate the market segment or geographic area coverage requirement while developing channel programs and promotions. Encouraging and supporting consistent business is another important factor for consideration in a channel partner program.

In order to create a thriving and connected ecosystem with the partners, the alignment of goals and mission is also critical that can lead to shared growth. Understanding the outcome, and priorities helps in opening new opportunities that are relevant and beneficial at both ends.

Our leadership portfolio, product quality, supply chain agility and deep customer relationships make us a preferred partner in many of our markets, and we are confident in our ability to continue to create long-term, sustained profitability and returns built on that leadership.”