Micromax unveils Dual 5 Smartphone

Micromax has launched its smartphone – Dual 5. The company aims to achieve a 10% market share of the premium smartphone category (INR20K+) in the year 2017.

Micromax Dual 5 features a metal body on edges. With the Arc design, the phone is more seamless. It is equipped with stereoscopic multi-antenna added within body that helps in enhancing the signals. It comes with an intensified camera system. The device consists of Wisdom Double Photo 2.0, two cameras – Black & White with an ordinary camera three times the amount of light. The device boasts 13MP+13MP Dual Rear Camera and 13MP Front Camera with flash. It is fully equipped with Dual Camera capabilities that automatically combine depth of field and focus to capture DSLR quality images. The dual camera can also record the depth of real-time information and automatically synthesize 3D videos and 3D photos which can be viewed using VR glasses.

The Micromax Dual 5 is powered by Qualcomm Snapdragon 652 and faster memory for quicker system performance that is 933MHz. The device is LTE-enabled and integrated graphics with 64-bit processor. It comes with 128GB ROM and 3,200mAh battery with Quick Charge 3.0 and Power Saving Mode.

The new Dual 5 takes the smartphone security and privacy to the next level as it comes with the same EAL 5+ security as a bank card, which is much more secure than the EAL 2+ security featured in other smartphones. The device comes with Unique Fingerprint with a quick response time of 0.35 second and is equipped with a separate security chip to provide independent storage for your fingerprint and password information.

Micromax is rolling out Bajaj Finance’s EMI scheme for the Dual 5 smartphone. The financing scheme will be further extended to other products in the Dual portfolio.

It comes at a price of INR24,999/- and will be available from 10th April, 2017.

Rahul Sharma, Co-Founder, Micromax Informatics “From the very onset, every step and move Micromax has made, is about simplifying the lives and needs of our consumers by bringing seamless smartphone experiences for them through a secure connected eco-system. India is a market where people buy smartphones across price segments, both affordable and premium. We perceive that the trend for dual cameras is bound to grow with camera being an important consideration for consumers when buying a smartphone. With the launch of our Dual series, we are bringing advanced camera technologies to a larger set of consumers. The new smartphones truly manifest our in-depth R&D, design expertise and manufacturing ability. This is a smartphone made for India, by India”

He added, “As smartphones become the most important element of consumer landscape in India, our entry into the premium segment aims to further simplify the eco-system with a combination of hardware, software services, digital payments, customer service and more. We aim to increase our ASP by 20% in the year to come with new launches planned in Rs. 10K+, Rs. 15k+ and Rs 20K+ category.”