Micromax launches Vdeo range entry level 4G smartphone

Micromax Informatics, world’s 10th largest smartphone brand today partnered with Google to announce the launch of its Vdeo range entry level smartphone. 

Aimed at reviving the affordable smartphone segment and popularising the video calling experience, the Micromax Vdeo range is country’s one of the most affordable 4G VoLTE smartphone with pre-loaded Google Duo app. 

The company launched two smartphones under the Vdeo range - Vdeo 1 and Vdeo 2, which is a complete package with 4G VoLTE, latest Android Marshmallow, spectacular metal body, to kick-start the smartphone adoption in every corner of the country. 

The smartphones also come with a pre bundled Reliance Jio SIM, which offers three months of unlimited free data and voice calling option to all the Vdeo users.

The smartphone will power the next phase of smartphone adoption in the country by hand-holding consumers to upgrade to smartphones. In the coming months, the company will be extending the Vdeo range with the introduction of Vdeo 3 and Vdeo 4.

Commenting on the launch, Shubhajit Sen, chief marketing officer, Micromax Informatics said, "The Vdeo range is fully loaded with best-in-class features for an entry level Smartphone – including 4G VoLTE, Android Marshmallow, Quad core processors, great battery performance and housed in a premium and stylish metal body. We are extremely proud that we have managed to deliver this bundle of features in phones priced under Rs 5,000. ” 

The two variants in Micromax’s Vdeo range feature a 4-inch and 4.5-inch WVGA and FWVGA display, respectively, offering excellent graphics quality enabling users to enjoy video calls and multimedia content. 

Both smartphones offer an efficient performance with the on-board 1.3 GHz Quad Core processor and a 1 GB RAM which enable users to juggle between apps seamlessly. The smartphones also sport a 5 MP rear camera and a 2 MP front camera. With the 8 GB ROM, both smartphones ensure that users can download and store enough applications, documents and multimedia content right on their smartphone. 

The Vdeo 1 is powered by a 1,600 mAh battery whereas the Vdeo 2 features a larger 1,800 man battery. Both smartphones will come pre-bundled with a Reliance Jio SIM offering users 3 months of unlimited data, priced affordably at Rs 4,440 and Rs 4,990 for the Vdeo 1 and Vdeo 2 respectively.