Micromax launches two new smartphones

Micromax Informatics has extended its successful Vdeo range with the launch of two new smartphones - Vdeo 3 and Vdeo 4. Aimed at massifying the video calling experience, the Micromax Vdeo range offers 4G VoLTE and comes pre-loaded with Google Duo app. The smartphones also come with a pre-bundled Reliance Jio SIM which offers three months of unlimited free data and voice calling option to all the Vdeo users.

With Google Duo, pre-bundled Reliance SIM, 4G VoLTE, consumers can immediately start enjoying the benefits of both 4G and the Google’s Duo App. The smartphones will power the next phase of smartphone adoption in the country by handholding consumers to upgrade to smartphones.

Shubhajit Sen, Chief Marketing Officer, Micromax Informatics, said, “Last month post the launch of Vdeo 1 and Vdeo 2 smartphones, we received a phenomenal response from our consumers. The Vdeo range of smartphones have been designed keeping in mind the basic needs that Indian consumers demand from their smartphones. They are fully loaded with best-in-class features for an entry-level Smartphone, including 4G VoLTE, Android Marshmallow, great battery performance, HD Display and housed in a premium and stylish metal body. We truly believe that these feature, coupled with free internet connectivity with the pre-bundled Reliance Jio SIM is a compelling proposition that will accelerate the switch from feature phones to Smartphones.”

He further added, “Our leadership position and strong brand equity has allowed Micromax, for the first time in the industry, to bring together key players in the ecosystem to deliver a complete solution for our consumers.”

The Micromax’s Vdeo 3 features a 5-inch HD display, offering excellent graphics quality, enabling users to enjoy video calls and multimedia content. The smartphone offers efficient performance with Qualcomm Snapdragon processor and a 1GB RAM which enable users to juggle between apps seamlessly. The smartphone also comes pre-loaded with the latest Android Marshmallow 6.0 giving users the best Android experience available in the market. The smartphones also sport a 5MP rear camera and a 2MP front camera. With the 8GB ROM, both smartphones ensure that users can download and store enough applications, documents and multimedia content right on their smartphone. The 4G LTE-enabled Vdeo range ensures that users never have to wait for webpages to load or experience any lag during video calls. The phone is powered by a 2,000mAh battery, ensuring long-lasting performance. It is priced at Rs.5,749/-.

The Micromax Vdeo 4 features a 5-inch HD display and 5.5HD IPS display which promises a vivid and excellent graphic display quality. To ensure an efficient performance, the Vdeo 4 smartphone comes with a Qualcomm Snapdragon processor with 8GB ROM. In the camera front, the smartphone features an 8MP back camera with a 2MP front camera and is powered throughout the day with a 4,000mAh battery. It is priced at Rs.6,249/-.