Micro Focus conducts Website Performance Global Research

According to an independent global research conducted on website performance by Micro Focus, it has been revealed that even minor delays to website response times can have a sizable impact on customer satisfaction, page views, conversion rates and site abandonment. In addition, 32% of organizations do not know if their website is being monitored on a 24x7 basis. 

Archie Roboostoff, Borland Solutions Portfolio Director at Micro Focus, stated, “Users have very little truck with poor-performing websites today so these insights are pretty astonishing. 88% of online visitors are less likely to return to a site after a bad experience so taking a passive approach to website performance is a massive risk to reputation, and for e-commerce sites, revenue too. It just goes to show that a solid performing website is still a competitive advantage, and that any company delivering an equally good web experience on mobile is likely to win the customer retention and acquisition battle.”

Nitin Dang, Country General Manager, Micro Focus, India and SAARC, said, “With the patience level of consumers declining with each step forward in technology, it is now becoming vital for businesses to ensure they test their websites on multiple platforms. With the trend demanding online presence, putting in the groundwork for robust performance is crucial to offer a rich and seamless experience the customers and in turn take full advantage of peak shopping periods throughout the year.”

The other findings of the study showed that, when it comes to trouble shooting, 80% are not always able to resolve a problem on their web services before a customer becomes aware of it. 34% of CIOs are not tracking how quickly their own website loads on mobile devices and 36% are not tracking how quickly their web application loads on mobile devices.