Mi India on the occasion to celebrate the completion of its Make In India campaign, has announced to pledge 2500 brand new smartphones worth INR 2 Crores to children from communities that are worst affected by the pandemic. Mi India, on the occasion of 74th Independence Day, along with its network of distributors and retail partners has announced this pledge.
This is in continuation of the efforts undertaken by Mi’s retail and distribution partners in stepping up to contribute to the society. In the recent past, Mi’s partners have helped over 2 lakh families affected by the COVID Lockdown and supported over 10,000 families impacted by Cyclone Amphan besides actively supporting the needy.
Speaking on the partnership, Muralikrishnan B, Chief Operating Officer at Mi India said, “At Mi India, we have always believed in making technology accessible to every Indian. We are very grateful to our retail partners who have come together with Mi India to pledge the 2500+ smartphones under this initiative. Children’s education is a cause we will continue to work towards.”
Mi India has partnered with Teach For India, to ensure that the children can avail these smartphones for online learning and education. With schools going online due to lockdown, thousands of students have been unable to attend classes. The partnership will ensure that these brand-new smartphones can be used by children to access online classes, ensuring continuity in their education.
“The pandemic has threatened the very moral and social fabric of the nation. The dynamics of education have changed especially for under-resourced communities. Teach For India is adapting a new approach, blended learning, which has the potential to change the way children across India learn. We are extremely delighted to partner with Mi India and are thankful to them for stepping forward to empower these students to get the right tools for education,” said Sandeep Rai, Chief of City Operations at Teach for India. This campaign reinforces the brand’s commitment to India.
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