Metropolis, along with iCubesWire, introduces AI-enabled digital campaign

Metropolis, the pathology specialists, has announced to use AI-enabled ad solutions. They have opted for iCubesWire’s technology solutions aiming to seamlessly bridge the gap between consumer and the brand.

In today’s times, people are extremely occupied with their work-life to an extent that the personal life takes a backseat especially when it comes to one’s health. Through this campaign, Metropolis is generating a questionnaire with the help of the Artificial Intelligence Tool which seeks answers based on health habits of the individual and working hours on the basis of their routine and lifestyle. This campaign is initiated to acquaint the viewers of their unhealthy, unfit lifestyle and let them know the correct way towards a healthy life.

Speaking on the same, Piyush Kumar, Chief Marketing Officer, Metropolis India, said, “We have always believed to create conversations with consumers and what better than the latest technology – Artificial Intelligence. It is a great opportunity to utilize the technology to engage with consumers, really a first in the industry. With our focus on strengthening Metropolis as a consumer-centric brand and to interact with the audience in their preferred way, intelligent chatbot fits the requirement. iCubesWire has inaugurated Instatalk – the AI- enabled digital innovation and we are happy to explore the possibilities of the same. As a brand, Metropolis will always push the digital boundaries to be closer to consumers.”

Commenting on the initiative, Priti Murthy, Chief Executive Officer, OMD India, said, “We’ve been associated with Metropolis for a long time now and it’s a beneficial step taken by the brand. We are happy to explore new boundaries and Instatalk rightfully suits our criteria.”

Sahil Chopra, Founder & CEO, iCubesWire, said, “We are extremely delighted to have begun our AI journey with the healthcare pioneer, Metropolis, which has never failed to set a benchmark in imparting best healthcare solutions. We are certain that the merger of AI bot with digital will prove beneficial as Instatalk promises to be the farsighted product helping the brand as well as the consumer.”