Meta rolls out generative AI features for Ads Manager

Meta has started rolling out its first generative AI-powered features for ad creatives within Meta’s Ads Manager, globally. Slated for completion by the next year, this development will help advertisers to increase their productivity, personalisation and performance for advertisers worldwide. There are three features: Background Generation, Image Expansion, and Text Variations which advertisers can leverage AI for business growth. 

While Background Generation enables advertisers to craft diverse backgrounds that complement their product images, tailoring creative assets for their target audiences, Image Expansion adapts creative assets to different aspect ratios across various surfaces, reducing the time and resources required for repurposing content. Meanwhile, Text Variations generate multiple versions of ad copy, enabling advertisers to highlight USPs and reach their target audience more effectively. 

According to Meta, these features have undergone rigorous testing in Meta’s AI Sandbox, where a select group of advertisers provided their feedback. 

Meta's generative AI investments are aimed at enabling marketers to launch and test ad creatives swiftly, targeting their desired audiences. The company plans to introduce additional tools for generating ad copy and background images aligned with brand themes. 

“As an early adopter of Meta’s AI Sandbox, Publicis is excited to experience how it will apply to important client use cases. Ad creative development that is faster, smarter and integrated into the larger Meta ad platform will be a game changer,” said Keith Soljacich, EVP, Head of Innovation, Publicis Media Content Innovation. 

“Today’s generative-AI powered ad features are just a start. We plan to offer advertisers more ways to generate ad copy to highlight product selling points or generate background images in minutes with tailored themes, like outdoor images for an athleisure brand,” the company added.