Meta Attempts to Prevent Privacy Breach Penalty in Norway Court
Meta Platforms is going to ask a court in Norway to stop a fine which was imposed by the country's data regulator for breaching users' privacy, in a case that could have wider European implications. Since August 14, Meta Platforms has been fined 1 million crowns ($94,313) per day for harvesting users' data and using it to target advertising at them, called behavioural advertising, a business model common to Big Tech.
Meta Platforms is asking for a temporary injunction against the order, which imposes a daily fine through to November 3. Meta said on August 1 it intended to ask consent from users in the European Union and the European Economic Area (EEA), the European single market, before allowing behavioural advertising.
"We have already announced our intention to transition to the legal basis of Consent for personalised advertising for people in the EU and EEA," Meta said.
Regulator, Datatilsynet, will defend the fine in court. It said that it was unclear when, and how, Meta would seek consent from users and that, in the meantime, their rights were being violated.
Datatilsynet could make the fine permanent by referring its decision to the European Data Protection Board, which has the power to do so if it agrees with the Norwegian regulator's decision.
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