Messaging App YUP! plans to reach 50 Million active users by 2015

Imagine if you can say “I love you”, “Wanna party”,’ “Reached Home” and interact with the all-time favourite youth icon YO YO HONEY SINGH with just one click! Nucleus Research has announced the launch of a cool, fun and engaging one-click messaging application – YUP! Joining as the first member and brand ambassador of YUP! is rapster and music director YO YO HONEY SINGH.

Namrata Suri, Director, Nucleus Research Private Ltd, said, “Today’s Indian smartphone user is smart, curious and clearly knows what they want. Indians today are early adopters of cool and trendy applications and want simple and innovative interface to stay connected. YUP! will cater to this need and make one-click messaging the default standard of interaction in India.”

Namrata Suri further added, “We believe there is a dire need for a world-class mobile application in the unique one-click messaging space. With the Indian smartphone market witnessing a phenomenal growth with 933 million users, we expect to have 50 million active users by the end of next year.”

YUP! Will offer an amazing interactive user experience. With just one touch, a user can send a Yup! to their friends and can change the sound and theme of Yup! to their own liking. An innovative app, YUP! can be used to express every and any emotion.