Meizu partners with Tatacliq.com to launch its M5 Smartphone

Meizu Technology (Meizu) has expanded its product range in India with the launch of smartphone Meizu M5. The smartphone comes as 32 GB variant only. It will be exclusively available on Tatacliq.com for Rs.10,499/- only.

Meizu has exclusively tied up with Tatacliq.com to sell M5. This strategic tie-up between Meizu and Tatacliq.com is being seen as a significant move by the company to explore a completely new market segment in India.

The smartphone is equipped with 13-megapixel rear camera which supports PDAF focussing with a large f/2.2 aperture, 5.0 megapixel front camera is equipped with a large ƒ/2.0 aperture, battery of 3070mAh and advanced FotoNation 2.0 intelligent beautification feature. The dual-tone flash delivers an accurate white balance.

Meizu M5 has a 5.2-inch screen with the 720P 2.5D glass with its pixel density of 282 PPI. The HD display of the M5 is based on IPS technology for a crisp image quality, while the integrated blue light filter automatically adjusts blue light emission to reduce eye strain.

The Meizu M5 is designed with the transparent layer of UV coating with its R-angle curved. M5 is available in two exciting colours being blue and gold.

Powered by an octa-core processor with the Mali-T860 GPU, M5 provides powerful and efficient performance. M5 is equipped with fingerprint identification and fingerprint payment options as mTouch 2.1 and mBack home button.

Leon Zhang, Meizu Marketing Head, South Asia, said, “We had launched M5 in China market a few months ago and within a short span of time, this particular model bought various accolades for Meizu’s M series. This overwhelming response further inspired us to introduce this device in Indian market which evidently is one of the key markets for Meizu.”

He further added, “With this launch, we have added another channel partner that you can buy Meizu m5 from – Tataclique.com. This association is a significant effort of Meizu to reach out to more consumers through partnering with India’s one of most trustworthy online sales platforms. Besides, the unprecedented growth of Tata Cliq of tapping almost every section of target audience has motivated us a lot and this partnership would definitely empower us to break in grounds in terms of gaining market share and generating revenues. It will also be a seamless shopping experience for Meizu fans.”