mCaffeine gains over INR 22 Cr in Series B funding

mCaffeine, a personal care start-up through its parent company Pep Technologies, has issued 23,217 Series B Compulsorily Convertible Preference Shares (CCPS) at a face value of INR 10 per share and a premium of INR 9,507 per share to eight entities. Further, the company has allotted 300 equity shares with a face value of INR 10 each and a premium of INR 28,541 per equity share, to three entities. The most amount of Series B CCPS and equity shares have been allotted to three entities

Amicus Capital Private Equity I LLP – 19,113 Series B CCPS and 100 equity shares, aggregating to a total amount of INR 18,47,53,521.

Amicus Capital Partners India Fund I – 1,821 Series B CCPS and 50 equity shares, aggregating to a total amount of INR 1,87,58,007

Milestone Trusteeship Services Private Limited Trustee of RP-SG Venture Fund 1 – 1,653 Series B CCPS and 150 equity shares, aggregating to a total amount of INR 2,00,14,251

Overall, the company has raised a total amount of INR 22,95,21,489 from various investors.

Till date, mCaffeine has raised a total of $2.8 Mn in three funding rounds.

In June last year it raised $2 Mn in a Series A funding round by RP-SG Ventures, which is also one of the investors in the recent funding round, through its trustee, the Milestone Trusteeship Services Private Limited.

RP-SG Ventures is an early-stage consumer venture capital fund with investments across segments in the B2C ecosystem such as food & beverage, personal care and lifestyle goods. The fund invests in early-stage consumer businesses across their Seed A to Series B rounds. Their current portfolio also includes online retailers ‘The Souled Store’ and ‘ShopG’.

mCaffeine sells its products online through its own portal as well as brands such as Amazon and Nykaa. Last year, the company added a green tea range of products and was reportedly targeting 1 Mn customers in the next 12 months with an aim of recording INR 100 Cr accounting rate of return (ARR).