Matrimony.com improves performance with IBM Big Data solution

IBM has announced that Matrimony.com is using IBM Big Data and Analytics technology to drive personalised marketing campaigns to match potential partners faster and attract more subscribers.

With over 8000 new subscribers added daily, Matrimony.com is one of the fastest growing matrimony internet conglomerates in the world with a presence in India and across South Asia, the UK, US, Dubai, Sri Lanka & Malaysia.

Faced with an ever-increasing amount of data to sort, generate, analyze and match, matrimony.com has 350 micro websites which is frequented by over three million subscribers, they needed a reliable and scalable analytics platform to support several petabytes of data and deliver near-real-time responsiveness. Working with IBM and using Big Data and Analytics technology, including IBM ExperienceOne and SPSS predictive analytics software, the online matrimony service can now deliver more personalized services to their subscribers.

“Creating insights from the vast amount of data being generated today is key to every industry or sector. This is especially true when it comes to clients in the online domain. IBM is delighted to partner with Matrimony.com and add value to them with our IBM ExperienceOne and SPSS predictive analytics capabilities. The solution will help them better use their data for insights and deliver integrated marketing messages to target subscribers better, ultimately helping them match more potential partners.” said Jason Mosakowski, Director Software Sales and Marketing, IBM India/South Asia.

Analysts added that IBM's Big Data and Analytics technology is helping Matrimony.com to address its global and diverse customer base with effective and relevant messaging based on member-interaction history.