Mastercard and CAIT announce “Digital Apnao Vyapar Badhao” Campaign

Mastercard and Confederation of All India Traders (CAIT)  have announced a 90-day “Digital Apnao Vyapar Badhao” campaign to accelerate the adoption of digital payments amongst traders, enabling them to grow their businesses.

Ravi Aurora, Sr Vice-President, Global Policy Affairs and Community Relations, Mastercard, said, “We share the Government’s vision of creating a less-cash economy and bringing more people under the ambit of financial inclusion. The ‘Digital Apnao Vyapar Badhao’ campaign that we are launching today is in line with our commitment to create awareness about the benefits of a less-cash economy and the opportunity that new payments technology can bring to the untapped SME sector.”

The campaign is in continuation to Mastercard and CAIT’s partnership to promote financial awareness and literacy amongst traders through educational training sessions “Master Your Card” across the country. Since 2015, Mastercard and CAIT have organized over 150 seminars, conferences, round-tables and workshops in over 30 cities across different states and reached over 2 lakh traders to promote the adoption of electronic payments by the trader community. The success of the partnership can be measured by the fact that its recommendations of incentivizing usage of digital payments, service tax relief to merchants, fee for deploying POS terminals will be subsidized/waived off, and nationwide awareness campaign on benefits and adoption of digital payments was considered by the government.