MapR solutions are at the core of Adtech industry

MapR Technologies has quickly established itself as the go-to big data provider for some of the world’s biggest and most innovative advertising and digital media companies, which experience their busiest times with the onset of the holiday shopping season. MapR is continuing to rapidly expand its impressive customer base in the competitive adtech and digital media markets as companies increasingly search for new, cost-effective and scalable ways of storing and processing massive sets of data in real time to better serve their customers. In the past year, MapR has seen its customers in the advertising media segment triple their spending.

“The demand for our enterprise-grade Hadoop technology extends across industries, and advertising technology is no exception with the volume and speed of data analytics emerging as a key competitive advantage. With the arrival of the holiday shopping season, our many advertising and digital media customers are rapidly scaling their mission-critical operations,” said Jack Norris, Chief Marketing Officer, MapR Technologies.

Data and analytics are reinventing the way digital media and mobile advertising companies provide targeted and relevant advertising to shoppers and digital media consumers. MapR is proving that it is the platform of choice for companies in an industry that demands high availability and real-time results. In fact, companies such as DataSong, Dentsurazorfish, Kenshoo, Millennial Media, Rubicon Project and Urban Airship rely on MapR to process trillions of web and mobile records, analyze petabytes of clickstream data, deliver relevant mobile content, and offer billions of ad auctions in real time. In addition, MapR is used by companies throughout the consumer buying process to analyze more data and to drive record-breaking numbers of online orders.