Manthan bags Multiyear Partnership with Alshaya to deploy enterprise-wide analytics

Manthan has announced that it has bagged a multiyear deal from Alshaya, the international retail franchise operator, to deploy enterprise-wide analytics in all their 4,000-plus physical stores and 53,000 associates across the Middle East, North Africa and Europe. Alshaya operates nearly 90 retail brands, including H&M, Mothercare, Debenhams, American Eagle Outfitters, Victoria’s Secret, Starbucks, The Cheesecake Factory, Boots and Pottery Barn.

As part of a wider enterprise transformation programme to enhance operational efficiency and support ongoing growth and innovation, Alshaya’s partnership with Manthan will provide the company with complete end-to-end analytics coverage, enabling insight-based decision making across the breadth of its portfolio.

“We are delighted to partner with Manthan to support our AI and analytics goals for our rapidly-growing business. Given the scale, volume and complexity of our operations, we wanted a best-in-class analytics partner who understands retail and could provide us with a comprehensive solution across formats and channels. Manthan’s intuitive packaged AI and analytics solutions cover every role and format in retail, affording quicker and easier adoption,” said Steve Marston, Chief Information Officer, Alshaya.

Manthan’s AI-augmented advanced analytics solutions will support the Alshaya business and brand operations in its food and non-food divisions, through all formats and regions. Its best-of-breed analytics solutions leveraging advanced algorithms, AI and Machine Learning will support the group in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

With decades of experience and depth of expertise, Manthan will enable Alshaya to streamline its current businesses by building an enterprise data lake from numerous data sources, including POS, backend systems and applications, customer engagement platforms, logistics, finance and HR systems, to act as the analytics hub.

“Alshaya is an important partner for us and this partnership will see them transform into an algorithmic business that seamlessly uses data, analytics and algorithms to drive greater business outcomes,” said Atul Jalan, Founder & CEO, Manthan.