ManageEngine strongly believes in adopting a transparent approach towards partners

"While most organisations do work with a channel ecosystem to acquire customers and drive growth, it's important to structure the partner program with defined objectives, be it in terms of a go-to market strategy, creating demand generation, offering consulting and delivery services, etc. As ManageEngine offers a comprehensive suite of products for enterprises to manage their IT infrastructure, it's important to have our partners deliver value to customers through implementation and consultancy services, which in-turn drives growth through a land-and-expand strategy. With our value-added partners, we take a 360-degree approach to continuous enablement on our products. Along with bringing our domain expertise, we certify partners to offer professional services to our customers. Our dedicated partner development team assists partners with market development funds to create more awareness and, in turn, customer acquisitions. We also work with a lot of transactional and opportunistic partners by engaging together in the customer journey from understanding their IT challenges, to helping with the heavy lifting of technical and implementation requirements and then letting them drive business closure.

We strongly believe in adopting a transparent approach by having an end-to-end inclusiveness though being part of the customer journey right from the beginning, with robust deal registration mechanisms, marketing initiatives, etc. We also onboard and scale our partner ecosystem with varying domain expertise like cybersecurity, ITIL, cloud practices and focusing on specific industry verticals or locations.” 

Arun Kumar J 
Regional Director- Channel & Partner Management, ManageEngine, Zoho Corp.