Mahindra Comviva opens first-of-its-kind Mooditt Digital Store

Mahindra Comviva, the global leaders in providing mobility solutions, has announced the launch of the “first-of-its-kind” Mooditt Digital Store. Mahindra Comviva has created this unique Digital Store that brings the entire ecosystem of content providers, application providers and distribution channels on a single platform and leverages multiple channels of content distribution like Web, APP, WAP, DTH, Radio, TV, IPTV, Text, and IVR for seamless distribution.

Besides enabling a robust content sharing ecosystem, the Mooditt Digital Store adds value by bringing automated partner management and data analytics to the table, enabling seamless content flows to various participants of the ecosystem.

Through Mooditt Digital Store, content publishers will easily be able to publish their digital content, be it music, video, audio, text, images, eBooks, etc on a channel that would be directly open to application providers and distribution channels. Besides solving the problem of content discovery and distribution, the Digital Store will also take care of all the necessary intermediary activities like making commercial arrangements, content publishing and business operations.

Mahindra Comviva’s global content portfolio includes over 1,000,000 digital content spanning audio, video, games, e-books, etc and partnership with more than 150 content providers across various regions. In Africa alone, the company has collaborated with over 70 content partners including local and international content providers/copyright bodies/ local artists and production houses in the region. Its global footprint spans 31 customers who provide content-based services.

Speaking on the partnership, Atul Madan, Head of Digital Services, Mahindra Comviva, said, “With a vision of reaching out to 100 million users through content and content-based services, we, at Mahindra Comviva, have embarked on developing our next exciting offering in the content space – Mooditt Digital Store, which will serve as a one-stop shop for content publishers and buyers for their digital needs.”

The Mooditt Digital Store is a one-stop shop for customers (apps, media houses, operators, DTH, IPTV) from where they can buy rights for all type of content. It has been designed to eradicate issues such as managing multiple CPs, help content creators to monetize content, simplify the payment system and safeguard the content piracy. With tremendous content catalogue, the store recommends content based on region and language with an automated deck management that allows customers to get updates on the latest content.