‘The combination of both IT & Mobility define our business’

Kapil Wadhwa,
Director, Champion Computers

Kapil Wadhwa, Director, Champion Computers shares with VARINDIA the new business plans formulated for 2014 and about its association with BSNL

How was 2013 for Champion Computers? What are your business expectations for 2014?

2013 was indeed a very successful year for us. The biggest milestone marked in the year was our strategic alliance with BSNL. We aim to reach out to larger audience with the new products under the partnership with BSNL in 2014.

We strongly believe that technology should be available at affordable prices, especially in Indian context. We will be introducing a total of 9 smart phones with top-end features, phablets, tablets and data cards at very affordable rates. We are working on the design and performance of our products to make it eye-catching and at the same time easy to use.

We will be aggressive towards bringing greater value addition to both Champion and BSNL and would look at a longer association with BSNL.

How do you wish to take forward your alliance with BSNL in 2014?

Our association with BSNL has added further credibility to our brand and the products. Living up to the expectations, we would deliver products offering utmost value and volume to wider segment of the country in view of reach of both BSNL and Champion.

How did the shift from IT to Mobility products impact your business in terms of sales percentage and volume business? Which is more profitable for you or is it the combination of both?

Mobility products are the addition to the broad IT portfolio in our business. It is our most recent stint and was introduced in 2013. We are expecting better results in terms of sales and volume business in view of the quality that we are targeting to deliver. 

The combination of both is what defines our business and we are certain that this combination will together be profitable for us.

How have your structured your Channel? Do you have separate Channel for both IT & Mobility or is it the same?

We have separate channel structures in place for both IT & Mobility as the target audiences largely vary. We follow the structure of Super Stockists to Distributors to Retailers for both.

What are your expansion plans like?

We are very bullish about our expansion. As we begun with north, we would gradually look at covering the other regions and ultimately move towards south. We would be utilizing our resources and BSNL’s reach to further expand and collectively bring the value to us and to our existing and prospective customers.

What is your strategy around support as this is something that concerns a channel partner most?

We understand that one of the key aspects of availing these value products is the after sale support. We have 500 service centres for after-sales service and have sincerely taken up this process for fine support. 

samrita@varindia.com