LogMeIn looks at partners as its true ambassadors while dealing with customers

Mathew Philip
Channel Business for India and SAARC- LogMeIn 

“Being pioneers of the freemium business model and work from anywhere solutions, we have users and customers from micro businesses all the way to large enterprises. LogMeIn believes that partners not only amplify our access to this huge base of potential customers but are also the closest to the customer and are trusted by them to support them in their growth journey.

Core elements of LogMeIn’s Channel Strategy

LogMeIn empowers 200 million customers every day, which makes us one of the top 10 SaaS companies in the world and our products are leaders in the market. Channel partners both big and small can benefit from our unique products and superior brand positioning. We are continuously evolving our LogMeIn partner program which will enable our partners to be more productive, grow their businesses and enable their customers to do their best work from anywhere. Our partner program enables partners (through expertise and investments) to acquire new customers, as well as expand their presence within their existing customers with LogMeIn’s exciting remote work solutions.

LogMeIn has expanded its executive leadership to be dedicated to the channel community - which includes Patrick McCue who recently joined LogMeIn as the Vice President of Global Channel Sales at LogMeIn where he leads LogMeIn’s partner strategy, program, and engagement. We have also made investments into adding marketing resources for increased regional partner marketing planning and execution. We have in-geo channel sales teams who work with the multiple partner types which include Distributors, Resellers and MSPs to enable their sales team to win in the marketplace. Our program also encourages partners to sign-off business plans which both teams are committed to achieving and rebate programs which reward our partners on achieving these plans.

We have Channel sales teams based out of Delhi, Mumbai and Bangalore who ensure all enablement and support is provided to the channel partners as they position our solutions to their customers. We have also recently started providing our partners in India access to our Global Partner Portal which would give them access to training and marketing content, customer collateral along with options for deal registration and many other features. We will continue to engage with the channel community through consistent and ongoing communications, events and other partner forums like Partner advisory boards where partners would get an opportunity to share feedback and engage with our leadership.”