Logitech working towards simplifying the lives of its customers

Ashok Jangra
Cluster Category Head
India & SWA, Logitech

Brand Positioning vs. Marketing Tactics 

Built on a vision to transform the way people interact with consumer technology, Logitech as a brand has always worked towards understanding the needs of our customers and how they use their devices. Basis that, we focus on delivering richer, more productive and fun experiences to them. So, it is much more than a marketing tactic; it is about living and breathing what you stand for, and imbibing the value you wish to create for others across every layer of the organization.

An organization’s marketing strategy is entirely reflective of their way of doing business. Very rarely can one be detached from the other. Everyone wants to drive maximum business and create value for its consumers. And the only way to do that is to form a relationship of your brand with the audience. In the absence of that, the people view your brand as an entity, and not as one they relate to or care about.

In our opinion, the sole purpose of marketing is to humanize the brand in the minds of the people. Today, we have reached a point where the importance of marketing is no longer questioned. The real question is how to deliver value for the brand with that marketing, because it cannot afford to be just transactional in nature. With every industry becoming increasingly cluttered, the audience today is seeking more than just products and services. 

Marketing needs to have a heart and a soul to it, and only then will your audience respond to it. Time and again, we have seen the wonders marketing can do for any business, irrespective of the scale and size. The onus is on us to keep innovating, keep breaking the clutter and keep giving our consumers a reason to invest in us.

Good data for a Good Brand Strategy 

It is undisputable that at the heart of a good strategy lies good data. With time, an increasing number of organizations are realizing the power and importance of data. Data has the capacity to create an environment of empowered employees that is conducive to innovation. At Logitech, we encourage everyone to be data-driven; the focus is on taking informed, smart and evidence-based decisions. We also focus on breaking the silos of data to ensure transparent, collaborative and decentralized teams. Only in such a backdrop can data drive insights that help deliver real value to the consumers.  

R&D driving Growth

At Logitech, we realise the value of both innovation and catering to the needs of the evolving consumer, and that is precisely what the driving force behind all our products is. An immense amount of research and development goes into every single product at Logitech, with a single motive – to simplify the lives of every individual.

Carrying the same dedication and vision forward, we will continue investing in research and innovating to deliver the best.