LINE enters into strategic partnership agreement with UNICEF

Jong Nam Oh, Executive Director of The Korean Committee for UNICEF, and Jung-ho Shin, Chief Executive Officer (CEO) of LINE Plus Corporation and Chief Globalization Officer (CGO) of LINE Corporation, held “UNICEF-LINE Global Partnership Signing Ceremony” in Seoul to agree on sponsorship partnership to support the children of the world.

 

The partnership has been strategically led by the UNICEF global headquarters with 11 countries from Korea, Japan, Taiwan, United States, France, Germany, Thailand, Indonesia, Malaysia, Spain and India participating simultaneously.

Through this strategic partnership, UNICEF and LINE aim to create a brand value with competitive power and raise funds effectively. LINE plans to use character licensing by producing and selling Plush Toy and mugs of its flagship character, Brown, with the UNICEF logo. In addition, LINE will help fundraise by developing and selling digital LINE stickers. LINE’s virtual coin called “Free Coin” will contribute to the fundraising as well. It is anticipated by LINE that various PR and marketing activities will raise the funds by minimum of Rs.187 million in 3 years.

Jung-ho Shin, CEO of LINE Plus Corporation and CGO of LINE Corporation, commented, “LINE has been constantly evolving to become the world’s leading mobile life platform. I hope this partnership brings excitement to all LINE users by being able to take on an important role to support the children in the developing countries.”

The funds raised through global partnership between UNICEF and LINE will be used for children's relief, especially for the health, nutrition, basic education of children in the developing countries.