LG strives to become the most preferred brand for Indian customers

2017 is a milestone for LG Electronics in India. It marks the celebration of its 20th anniversary in the country. LG has always stuck the right chords with the Indian consumers and taken unique steps to make their aspirations a reality.

“Today our consumers don’t recall us just as a brand, but as a trusted partner that has been an integral part of making their lives better. We emerged as the ‘most-attractive’ brand as per the TRA Research, which is based on brand trust and brand attractiveness. As a brand, LG has not just sold products, but the dream of a better and more convenient lifestyle to the Indian consumers. Our consumer-centric offerings cater to the consumers’ needs and preferences well and heart touching CSR initiatives for societal betterment has been the success mantra for LG. Some of LG’s noble achievements in the recent past have set the brand a leap ahead of the others,” says Amit Gujral, Chief Marketing Officer - LG Electronics India.

LG created a Guinness World Records feat for its #KarSalaam initiative which was launched at the start of the year. The initiative involved the whole nation to come forward and send in their good wishes for the Indian Armed Forces for their undying spirit of bravery and service to the nation. It also included a donation of 1 crore INR to the CRPF Welfare Fund. With this campaign, LG broke the Guinness World Records by getting more than 150,000 unique handwritten messages from the Indian citizens.

Another noteworthy initiative from LG this year was rolling out of the noble ‘’Hunger Free India’’ campaign. This campaign aims to create awareness amongst individuals, businesses and organizations towards fighting the issues of hunger and food wastage in India. The campaign aims to change the basic thought of how food generally is disposed off without a second thought. LG consumers will now pledge to preserve food and ensure that it reaches the hunger-stricken.

Besides these initiatives, LG is a pioneer in bringing new technologies and constantly supporting all the efforts that are revolutionary in their approach. It is working on aligning its systems with the latest developments, to bring an improved system of buying for its consumers.

Amit Gujral
Chief Marketing Officer - LG Electronics India

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