LG Smartphone Idea Camp

LG  Electronics has launched an innovative campaign by the name 'Smartphone Idea Camp'. This campaign is a 'consumers connect' initiative which would be conducted online. During the campaign, LG would invite consumers to submit unique app, feature, concept, service, design, UI ideas that they desire in their phones. The best ideas would get incorporated in LG's future smartphone line-up and also win prize value of Rs. 15, 00,000.

The 2 month long campaign, which kick-starts today encourages tech enthusiasts to share their innovative app feature concept, service, design, UI ideas on www.lg.com/in/smartphoneideacamp.jsp. The contest would be open to all Indian residents, and the entries would be evaluated on the basis of imagination, creativity and utility.

Sanjay Maheshwary, Business Head, Mobile Communications, LG India said, "The Smartphone Idea Camp is an excellent way to gain inspiration from the imagination of the mobile phone users and tech enthusiasts. It helps us gain a better understanding of the demands and desires of our consumers and gives us a first-hand insight into their minds. For dynamic products like mobile phones, it is extremely important for us to be in direct contact with our consumers in order to understand what exactly they are looking for and, therefore, add value to their lives."